TV-Election Predictions (rebroadcast)

TV coverage of the 2012 elections (courtesy iStock Photo)
TV-Election Predictions (rebroadcast from 2/1/16)

According to research done at the USF Muma College of Business, a person’s TV preferences might just be able to predict who they’ll vote for in the Presidential Election...with shows like “Duck Dynasty” and “The Daily Show” serving as the leading barometers.  As the election nears, this rebroadcast of University Beat on WUSF 89.7 will show how “big data” might be used to forecast the election outcome in swing states.

More Information: 

Professor Balaji Padmanabhan
Information Systems and Decision Sciences, USF Muma College of Business

"Does Television Viewership Predict Presidential Election Outcomes?” from November 2015 volume of the journal Big Data

Original Broadcast Date: 

Radio - During "Morning Edition" on WUSF 89.7 Tuesday after the 6:45 AM and 8:45 AM newscasts | During "All Things Considered" on WUSF 89.7 Tuesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM

Mark Schreiner

Mark Schreiner has been the producer and reporter for "University Beat" on WUSF 89.7 FM since 2001 and on WUSF TV since 2007. He has worked as an anchor, reporter and producer at radio stations in Tampa and his native Chicago since 1992.

Contact Information
University Beat's theme song is: "Perpetuum Mobile" by The Penguin Cafe Orchestra, from their CD "Signs of Life."

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