According to research done at the USF Muma College of Business, a person’s TV preferences might just be able to predict who they’ll vote for in the Presidential Election...with shows like “Duck Dynasty” and “The Daily Show” serving as the leading barometers. As the primary season heats up, University Beat on WUSF 89.7 will show how “big data” might be used to forecast the election outcome in swing states.
"Does Television Viewership Predict Presidential Election Outcomes?” from November 2015 volume of the journal Big Data
Radio - During "Morning Edition" on WUSF 89.7 Wednesday after the 7:45 AM newscast | During "All Things Considered" on WUSF 89.7 Wednesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM
Mark Schreiner has been the producer and reporter for "University Beat" on WUSF 89.7 FM since 2001 and on WUSF TV from 2007-2017. In addition to serving as a producer, reporter, host and assistant news director, he serves as Intern Coordinator for WUSF News. Mark has worked as an anchor, reporter and producer at radio stations in Tampa and his native Chicago since 1992. He graduated from Columbia College in Chicago with a BA in Telecommunications/Radio in 1994.